The Espresso Effect: How Sabrina Carpenter’s Hit Became the Unofficial Anthem for the Billion-Dollar ‘Aperitivo’ Economy
It's June 2024, and you can't escape it. That slinky bassline, that cheeky lyricism. Sabrina…
Sonic Seasoning: How Sabrina Carpenter’s ‘Espresso’ Accidentally Became The Global Coffee Industry’s Biggest Ad Campaign
It's the inescapable anthem of the summer, a sun-drenched earworm that has dominated airwaves and…
From Coachella to the Cafè: How Sabrina Carpenter’s ‘Espresso’ Became a Surprise Marketing Goldmine for the Coffee Industry
That's that Me, Espresso: Chart Topper, Viral Trend, and Unlikely Brand AmbassadorNEW YORK, NY –…