Caffeinated Commerce: How Sabrina Carpenter’s ‘Espresso’ Became A Blueprint for Viral Marketing
The Dateline HookAs the mercury rises in Summer 2024, one sound is inescapable. From beachside…
Sonic Seasoning: How Sabrina Carpenter’s ‘Espresso’ Accidentally Became The Global Coffee Industry’s Biggest Ad Campaign
It's the inescapable anthem of the summer, a sun-drenched earworm that has dominated airwaves and…