“The rhythm of the future isn’t just played; it’s engineered. Embrace the waves of innovation or be swept away.”

— LinkTivate Media

“Why did the music producer break up with the microphone? Because they had too many ‘unplugged’ arguments!”

— LinkTivate Media

Future Frequencies Unleashed: Navigating Global Music Production & Education in July 2025

Welcome, fellow sonic adventurers, to a new era of sound! As of Tue Jul 01 2025 06:00:07 GMT+0000 (Coordinated Universal Time), the global music landscape is buzzing with unprecedented innovation. Are you ready to not just listen to the future, but to actively shape it? The industry is undergoing a seismic shift, driven by cutting-edge technology, diverse cultural fusions, and a newfound accessibility that empowers creators worldwide. From the rise of sophisticated AI tools to the resurgence of classic analog warmth, and the ever-expanding canvas of immersive audio, there’s never been a more thrilling time to be involved in music production.

But how do you cut through the noise? How do you ensure your tracks resonate in a world overflowing with digital beats and synthesized melodies? This comprehensive guide dives deep into the most critical trends and offers actionable tips, historical context, and practical tutorials to elevate your craft in this dynamic year. We’ll explore global influences, technological leaps, and the evolving educational pathways that define the modern producer’s journey.

The AI Revolution: Composing with Silicon Brains & Human Hearts

The Dawn of Algorithmic Creativity in July 2025

Just a few years ago, the concept of artificial intelligence composing music felt like science fiction. Today, in July 2025, AI has firmly established itself not as a replacement for human creativity, but as a powerful collaborator. From generating initial melodic ideas to mastering entire tracks, AI-powered tools are democratizing sophisticated production techniques and accelerating workflows. But how do we harness this power without losing the human touch?

The impact is profound. Consider the surge in AI-generated background scores for indie films or the rapid prototyping of jingles for advertising campaigns, a trend that has accelerated remarkably since last year. Large language models are now adept at suggesting lyrical themes, while generative adversarial networks (GANs) can synthesize unique vocal textures from simple prompts. This evolution mirrors the early days of synthesizers – initially met with skepticism, now indispensable. Think back to the revolutionary impact of the Moog synthesizer in the 1960s; AI is arguably experiencing a similar transformative moment for today’s music production.

Pros and Cons of AI in Music Production

• Pros:
  • Speed & Efficiency: Rapid prototyping of ideas, automatic mastering, vocal tuning, drum pattern generation.
  • Democratization: Advanced tools accessible to hobbyists and independent artists, leveling the playing field.
  • Inspiration & Overcoming Blocks: Generates new ideas, chords, melodies, and rhythmic patterns when creativity wanes.
  • Specialized Tasks: Excels at tedious tasks like audio restoration, de-noising, or stem separation.
• Cons:
  • Ethical & Copyright Concerns: Questions around ownership of AI-generated content, especially when trained on existing works. This remains a hot topic in legal circles as of mid-2025.
  • Loss of Uniqueness/Soul?: Risk of generic or predictable outputs if solely relied upon, lacking the unique human narrative or emotional depth.
  • Skill Dilution: Potential for producers to become over-reliant on automation, reducing their fundamental understanding of music theory or sound design.
  • Technical Barriers: While simplifying some aspects, integrating complex AI workflows still requires technical proficiency.

Do’s and Don’ts of Integrating AI

• Do:
  • Use AI as a Co-Pilot: Let it spark ideas, handle repetitive tasks, and augment your creativity.
  • Experiment Widely: Explore different AI tools for various stages of your production pipeline – from composition to mixing.
  • Understand the Algorithms: Gain a basic understanding of how the AI works to better guide its output.
  • Infuse Human Emotion: Always inject your unique artistic vision and emotional nuance into the AI’s suggestions.
• Don’t:
  • Blindly Trust AI: Don’t assume the AI’s output is perfect or requires no human refinement.
  • Neglect Fundamental Skills: Continue to hone your ear training, music theory, and traditional production techniques.
  • Over-Automate Everything: Not every step needs AI intervention; some tasks benefit from manual, artistic control.
  • Ignore Ethical Implications: Stay informed about the evolving legal and ethical landscape surrounding AI-generated music.

Short Tutorial: Crafting a Basic Beat with AI (Conceptual)

While specific tools vary, the principle of using AI for beat creation is becoming ubiquitous. Here’s a conceptual walkthrough, adaptable to various platforms available in July 2025:

Tutorial: AI-Assisted Drum Programming Quick Start

Let’s say you’re using a hypothetical AI beat generator plugin within your DAW (Digital Audio Workstation) like Ableton Live, FL Studio, or Logic Pro. This tutorial assumes you have a basic understanding of your DAW.

# AI-Assisted Drum Programming Quick Start

## Step 1: Initialize Your AI Beat Generator
1.  **Open your DAW** (e.g., Ableton Live).
2.  **Create a new MIDI track.**
3.  **Insert your AI Beat Generator plugin** onto this MIDI track. Look for plugins named "RhythmAI," "GrooveBot," or similar in your VST/AU instruments.

## Step 2: Define Core Parameters
1.  **Set Tempo and Genre:** Within the plugin interface, usually there's a section for 'Tempo' (sync to DAW) and 'Genre' (e.g., Hip-Hop, House, Rock, DnB). Select a genre that aligns with your track's vibe.
2.  **Define Complexity:** Most AI generators allow you to set the 'Complexity' or 'Density' of the beat. Start with a moderate setting.
3.  **Choose Instruments:** Specify which drum elements you want: Kick, Snare, Hi-Hat, Clap, Percussion, etc. Some AIs offer 'drum kit' presets (e.g., 'Acoustic Rock Kit', '808 Trap Kit').

## Step 3: Generate and Iterate
1.  **Click 'Generate' or 'New Pattern':** The AI will instantly create a MIDI drum pattern based on your parameters.
2.  **Listen and Evaluate:** Playback the generated pattern with your existing track elements (bassline, melody). Does it fit?
3.  **Iterate & Refine:**
    *   If it's close but not perfect, try adjusting parameters like 'Swing,' 'Groove,' or 'Fill Probability' and regenerate.
    *   Many AIs offer 'Variations' buttons to generate slight modifications of the current pattern.
    *   **Crucially:** Drag the generated MIDI pattern from the plugin directly into your DAW's MIDI clip editor. This allows you to manually edit and humanize the AI's output. Add ghost notes, adjust velocities, and subtly shift timing to give it your unique feel.

## Step 4: Layer and Enhance
1.  **Layer Human Elements:** Consider layering a human-played percussion loop or a manually programmed hi-hat pattern over the AI-generated drums for added organic feel.
2.  **Process with Effects:** Apply traditional mixing techniques: compression on the kick, reverb on the snare, EQ across the whole kit to make it sit well in your mix.

*Pro-Tip:* Don't let the AI be the final word. Think of it as an infinite idea generator. The real magic happens when your artistic judgment refines its output.

Global Soundscapes: The Polyphony of Planet Earth

Cross-Cultural Fusion: A Historical and Current Perspective

Music has always been a global language, but in July 2025, its dialects are more interconnected than ever. The internet, affordable travel, and widespread digital collaboration tools have ignited an unprecedented era of cross-cultural fusion. This isn’t just about sampling; it’s about deep integration and understanding, blending traditional instrumentation with modern electronic textures, and merging regional vocal styles with global pop structures.

Historically, fusion has been a driving force. Jazz absorbed African rhythms and European harmonies in the early 20th century. The 1960s saw rock music incorporate sitars and tabla. Fast forward to the early 2020s, and K-Pop’s global dominance showcased meticulously produced tracks blending hip-hop, R&B, and electronic elements with Korean aesthetics. As of mid-2025, we’re seeing an even more intricate tapestry: West African Afrobeats influencing Latin trap, Nordic folk elements appearing in ambient electronica, and traditional Japanese instruments like the Koto finding their way into hyperpop. This organic evolution from distinct regional sounds to globally recognized genres exemplifies the continuous human quest for new sonic identities.

The Art of World Music Integration

Integrating diverse musical elements requires sensitivity and respect. It’s not about tokenism but about authentic exploration and collaboration. Consider the following:

• Authenticity is Key: Research the cultural context of the instruments, scales, and rhythmic patterns you intend to use.
• Collaboration Over Appropriation: Seek out musicians from diverse backgrounds to collaborate. Their insights are invaluable.
• Harmonic & Rhythmic Blending: Experiment with combining non-Western scales (e.g., Maqam, Raga) with Western harmony, or overlaying complex polyrhythms.
• Instrumentation: Don’t just use a sample; explore the unique sonic qualities of instruments like the Djembe, Tabla, Sitar, Oud, Erhu, or Pan Flute.

Short Tutorial: Incorporating Global Percussion (Simplified)

Adding a global rhythmic flavor can instantly transform a track. Here’s how to conceptually integrate a hand percussion loop into a standard electronic beat:

Tutorial: Layering World Percussion for Global Vibe

This tutorial focuses on subtly integrating a recorded or sampled world percussion element (like a Djembe or Conga loop) into a contemporary track. Assume you have a basic drum loop already in your DAW.

# Layering World Percussion for Global Vibe

## Step 1: Source Your Percussion
1.  **Find a suitable loop:** Search high-quality sample packs or recording libraries for "Djembe loop," "Conga groove," "Tabla rhythm," or "African percussion." Ensure it's royalty-free or properly licensed.
2.  **Import into DAW:** Drag the chosen audio loop into an audio track in your DAW.

## Step 2: Initial Sync and Placement
1.  **Match Tempo:** Most DAWs will automatically warp/stretch the loop to your project's tempo. If not, manually adjust it.
2.  **Quantize (Optional):** If the loop feels off-beat, consider subtle quantization. However, sometimes a slightly "un-quantized" feel is exactly what gives live percussion its charm. Avoid over-quantizing to retain organic feel.
3.  **Strategic Placement:** Place the percussion loop to complement your main drum beat. Often, it works best filling in gaps, or creating an underlying rhythmic texture rather than directly competing with the kick and snare. Try looping it for 4 or 8 bars.

## Step 3: Mixing and Blending
1.  **Volume & Panning:** Start by reducing its volume significantly. World percussion often works best as an ethereal layer. Experiment with panning it slightly off-center to create width.
2.  **EQ for Space:**
    *   **Cut Lows:** Use a high-pass filter (HPF) around 100-200 Hz to remove muddy low-end that can clash with your kick and bass.
    *   **Boost Mids (Slightly):** A small boost around 1-3 kHz can bring out the "slap" or "pop" of the hand percussion.
    *   **Roll off Highs (Optional):** If it sounds too bright or hissy, a gentle low-pass filter (LPF) above 10 kHz can soften it.
3.  **Reverb & Delay:**
    *   Subtle Reverb: Apply a small amount of short, natural-sounding reverb to give it a sense of space without making it sound distant.
    *   Delay (Slight): A very short, rhythmic delay (e.g., 1/16th or 1/8th note) can add a subtle rhythmic echo. Keep the wet/dry mix low.
4.  **Compression (Gentle):** Use a compressor with a low ratio (e.g., 2:1 to 3:1) and a fast attack/release to gently even out dynamics without crushing the natural transients.

*Pro-Tip:* Don't be afraid to loop just a short, interesting part of a longer percussion phrase. Sometimes less is more, creating a hypnotic effect that draws the listener in.

Immersive Audio: Stepping Into the Soundscape

The Rise of Spatial Audio in July 2025

Remember when stereo felt revolutionary? Fast forward to July 2025, and immersive audio formats like Dolby Atmos and Sony’s 360 Reality Audio are redefining the listening experience. This isn’t just about left and right; it’s about placing individual sounds in a three-dimensional space – above, below, behind, and all around the listener. Major streaming platforms now support these formats, making spatial audio not just a niche for film scores but a critical frontier for music producers.

The journey to immersive audio mirrors the transition from mono to stereo in the mid-20th century. Initially, it was a specialized, expensive endeavor. Today, with advancements in software and more accessible hardware, the barriers to entry are significantly lower, encouraging producers globally to experiment. Artists are finding new ways to tell stories and evoke emotions by placing elements like a soaring vocal, a delicate guitar pluck, or a booming drum fill precisely in the listener’s perceived space. This spatialization adds depth, clarity, and an unparalleled sense of presence, captivating audiences in a way stereo simply cannot.

Pros and Cons of Producing in Spatial Audio

• Pros:
  • Enhanced Immersion: Creates a deeply engaging, multi-dimensional listening experience.
  • Creative Freedom: Allows for new artistic expression by precisely placing sounds in space.
  • Future-Proofing: Positions your music at the forefront of audio technology, catering to evolving listener expectations.
  • Improved Clarity: Spreading elements across a wider soundstage can reduce masking and improve mix clarity.
• Cons:
  • Technical Complexity: Requires a deeper understanding of object-based mixing, new software, and potentially specialized monitoring setups.
  • Playback Environment: Full benefit is only realized on compatible playback systems (e.g., specific headphones, soundbars, home theatre setups).
  • Time-Consuming: Mixing in spatial audio generally takes longer than traditional stereo mixing.
  • Monetization Challenges: While growing, direct monetization benefits are still evolving, though increased engagement is clear.

Do’s and Don’ts for Spatial Audio Production

• Do:
  • Start Simple: Begin by spatializing key elements like lead vocals, prominent instruments, or effects.
  • Monitor Correctly: Use headphones or a calibrated multi-speaker setup designed for immersive audio.
  • Think in 3D: Envision your sound elements not just left/right, but up/down and front/back.
  • Check Stereo Downmix: Ensure your spatial mix still sounds good when folded down to stereo.
• Don’t:
  • Overdo It: Don’t spatially place every single element; this can lead to a cluttered or disorienting mix.
  • Neglect Fundamentals: Good production, arrangement, and stereo mixing principles are still paramount.
  • Mix in an Untreated Room: Acoustic treatment is even more critical for accurate spatial mixing.
  • Forget the Narrative: Use spatialization to enhance the song’s story or emotion, not just for technical flair.

Short Tutorial: Basic Spatial Audio Panning (Conceptual)

While full Dolby Atmos mixing requires specific software (like Avid Pro Tools Ultimate with Dolby Atmos Renderer or Logic Pro’s native Atmos tools), the concept of object-based panning can be understood simply. Here’s a conceptual “how-to” for a single instrument, adaptable to emerging tools:

Tutorial: Moving a Synth Pad in 3D Space

Imagine you have a beautiful synth pad playing a sustained chord. In a traditional stereo mix, it’s just left/right. In spatial audio, we can make it feel like it’s rotating around the listener, or floating above them.

# Moving a Synth Pad in 3D Space (Conceptual)

## Step 1: Prepare Your Instrument
1.  **Load your Synth Pad:** In your DAW, ensure your synth pad is on an individual track.
2.  **Enable Spatial Panning:** In your DAW's mixer, locate the panning controls for this track. Instead of a simple left/right pan knob, look for a "Spatial Panner," "Object Panner," or "Atmos Panner" plugin/interface. This is where the magic happens.

## Step 2: Define Initial Position
1.  **Center-Front (Default):** Usually, the initial position will be front and center.
2.  **Experiment with Altitude:** Try moving the pad 'up' slightly. Does it create a feeling of openness or majesty?
3.  **Experiment with Depth:** Move it 'back' a little. Does it feel more ambient and less "in your face"?

## Step 3: Automate Movement (The Fun Part!)
1.  **Enable Automation:** In your DAW, enable automation for the spatial panner's parameters (e.g., X, Y, Z coordinates or Azimuth, Elevation, Distance).
2.  **Create a Circular Motion:**
    *   Draw an automation curve for the 'Azimuth' (left-right rotation) parameter. Make it slowly sweep from left to right, then back again over several bars. This creates a circling effect.
    *   Simultaneously, you could subtly automate 'Elevation' (up-down) to make it feel like it's gently rising and falling as it circles.
3.  **Create a "Whoosh" Effect:**
    *   For a dramatic effect, automate the 'Distance' parameter. Start it far away, then rapidly bring it close to the listener, then quickly move it away again. Combine this with 'Elevation' moving it quickly overhead.
4.  **Listen on Spatial Headphones:** The most crucial step! Put on your spatial audio-enabled headphones (e.g., Apple AirPods Pro with Spatial Audio, Sony WH-1000XM series with 360 Reality Audio) to truly hear the effect.

*Pro-Tip:* Subtle spatial movement can be far more effective than dramatic shifts. Use it to create a dynamic soundstage that breathes with the music, rather than distracting from it. Consider using spatial placement to highlight specific elements during different parts of the song.

Democratizing the Studio: Education, Tools & The Global Creator

From Exclusive Suites to Global Desktops

The narrative of music production has shifted dramatically over the past two decades. What once required access to million-dollar studios and highly specialized engineers is now largely achievable from a bedroom or home studio. As of July 2025, the accessibility of powerful Digital Audio Workstations (DAWs), high-quality yet affordable microphones, and an explosion of online educational resources has truly democratized music creation on a global scale.

This journey began with the rise of affordable multi-track recorders in the 1980s and exploded with the advent of powerful home computers and software DAWs in the late 1990s and early 2000s. Today, anyone with a laptop and a passion can learn to produce. This means a rich influx of unique voices and perspectives from every corner of the world, no longer limited by geographic or financial barriers. We’re seeing brilliant artists emerge from remote villages and bustling megacities alike, their distinct cultural identities shaping the global sound. This is arguably the most significant shift since the invention of recording itself, empowering billions to express their musical ideas.

Top Music Education Platforms & Resources (As of Mid-2025)

With so many options, choosing where to learn can be daunting. Here are some highly regarded platforms and resources in mid-2025:

• MasterClass: While not exclusively music production, courses from industry legends like Timbaland, Hans Zimmer, and Alicia Keys offer unparalleled insights into their creative processes and philosophical approaches.
• Berklee Online: Offers accredited courses and certificates in music production, sound design, and audio engineering, from beginner to advanced levels. Renowned for its comprehensive curriculum.
• MixWithTheMasters.com: Features in-depth video tutorials and masterclasses from world-renowned mixing and mastering engineers (e.g., Chris Lord-Alge, Tony Maserati, Andrew Scheps). Focuses on professional-level techniques.
• SoundGym / EarMaster: Gamified ear training platforms crucial for developing critical listening skills – identifying frequencies, compression, reverb, etc. Indispensable for any serious producer.
• YouTube Channels: Channels like Andrew Huang, Rick Beato, Bad Snacks, and countless others provide free, high-quality tutorials on specific techniques, gear reviews, and creative approaches. The sheer volume of free content available in July 2025 is staggering.
• DAW-Specific Tutorials: Most major DAW companies (Ableton, FL Studio, Logic, Pro Tools, etc.) offer extensive official tutorials and user communities.

Short Tutorial: Setting Up Your First Home Studio (The Absolute Basics)

You don’t need a fortune to start. Here’s a bare-bones setup guide:

Tutorial: Your First DAW & Microphone Setup

This is the absolute minimum to get started recording and producing music on your computer.

# Your First DAW & Microphone Setup

## Step 1: Choose Your Digital Audio Workstation (DAW)
1.  **Free Options:**
    *   **GarageBand (macOS):** Excellent starting point for Apple users.
    *   **Cakewalk by BandLab (Windows):** Full-featured professional DAW, completely free.
    *   **Pro Tools Intro (Windows/macOS):** Limited but free version of the industry standard.
    *   **Ableton Live Lite/Lite versions of other DAWs:** Often come bundled with audio interfaces.
2.  **Paid but Popular:**
    *   **FL Studio:** Great for beat-making, electronic music.
    *   **Ableton Live:** Powerful for electronic music, live performance.
    *   **Logic Pro (macOS):** Professional features at an affordable price.
    *   **Pro Tools:** Industry standard for recording, mixing, post-production.
    *   **Cubase / Studio One / Reaper:** Other strong contenders.
    *   **Decision Point:** Download a demo or try a free version of one of these to see what feels intuitive to you. This is the heart of your studio.

## Step 2: Get an Audio Interface
1.  **What it Does:** An audio interface is an external sound card that allows you to connect microphones and instruments to your computer and provides better audio quality than your computer's built-in sound card.
2.  **Recommendations (Budget-Friendly as of July 2025):**
    *   **Focusrite Scarlett Solo / 2i2:** Very popular, reliable, great sound for the price.
    *   **PreSonus AudioBox GO / iOne:** Good alternatives.
    *   **Behringer UMC22 / UMC202HD:** Ultra-affordable options.
    *   **Connection:** Connect it to your computer via USB.

## Step 3: Choose Your First Microphone
1.  **Types for Beginners:**
    *   **Condenser Microphone (USB):** E.g., Rode NT-USB, Blue Yeti. These plug directly into your computer and are great for vocals and acoustic instruments in untreated rooms. *No audio interface needed for USB mics, but they offer less flexibility later.*
    *   **Condenser Microphone (XLR):** E.g., Audio-Technica AT2020, Behringer C-1. These connect to your audio interface via an XLR cable. Better sound quality and more upgradeable. *This is generally recommended if you have an interface.*
    *   **Dynamic Microphone (XLR):** E.g., Shure SM58 (vocals), Shure SM57 (instruments). Very durable, good for loud sources, less sensitive to room acoustics.
2.  **Purchase:** Get one that suits your primary recording need (vocals, acoustic guitar, etc.).

## Step 4: Basic Connections & Software Setup
1.  **Connect Audio Interface:** Plug your audio interface into a USB port on your computer.
2.  **Connect Microphone:**
    *   **XLR Mic:** Plug your XLR cable into your mic, and the other end into an XLR input on your audio interface.
    *   **USB Mic:** Plug it directly into your computer's USB port.
3.  **Install Drivers:** Install any necessary drivers for your audio interface (usually found on the manufacturer's website).
4.  **DAW Audio Settings:**
    *   Open your chosen DAW.
    *   Go to Preferences/Settings -> Audio/Device.
    *   Select your audio interface as the 'Input Device' and 'Output Device'.
    *   Set a low 'Buffer Size' (e.g., 128 or 256 samples) for recording to minimize latency. Increase it for mixing if you experience crackling.

## Step 5: Record Your First Sound!
1.  **Create a New Audio Track:** In your DAW, create a new audio track.
2.  **Arm for Recording:** Click the 'Record Arm' button (usually a circle or 'R') on the track.
3.  **Monitor Input:** Speak or play into the microphone. You should see input levels in your DAW. Adjust the 'Gain' knob on your audio interface until the signal is strong but not clipping (hitting the red).
4.  **Hit Record:** Press the 'Record' button in your DAW's transport controls. Sing, rap, play an instrument!
5.  **Playback:** Unarm the track and hit 'Play' to hear your first recording.

*Pro-Tip:* Your room acoustics matter. Even simple solutions like moving away from bare walls or using a duvet behind your mic can significantly improve recording quality in a home studio. Don't chase expensive gear until you've maximized what you have!

Crucial Insight: The Human Element in a Machine World. As we embrace AI and automation, remember that the most captivating music still stems from authentic human experience, raw emotion, and unique cultural narratives. Technology is a tool, not the master. Your distinct voice, your cultural background, and your personal story are what truly differentiate your sound in mid-2025 and beyond. Don’t be afraid to sound like *you*.

Beyond the Horizon: What’s Next in Music Production?

Interactive Music and Adaptive Soundtracks

The gaming industry has long pioneered adaptive music, but this concept is now permeating other creative fields. Imagine music that genuinely reacts to a listener’s mood, a viewer’s choices in an interactive film, or a dancer’s movements. This isn’t just about loops; it’s about intelligent algorithms that recompose, re-orchestrate, and re-mix in real-time. This area is ripe for innovation, offering musicians an entirely new canvas for performance and composition. Could your next track be a living, breathing entity that shifts with its environment? This is the core question pushing boundaries as of July 2025.

The Resurgence of Tactile Control & Analog Warmth

Despite the digital surge, there’s a growing counter-movement celebrating the tangibility of hardware. From boutique analog synthesizers to modular systems and classic outboard gear, producers are rediscovering the unique sonic characteristics and hands-on workflow that physical instruments offer. This trend, a cyclical return to the past, emphasizes the beauty of imperfections and the joy of physical interaction, reminding us that sometimes, the best sound isn’t the cleanest, but the one with character.

Conclusion: Your Sonic Journey in 2025 and Beyond

The music production landscape in July 2025 is vibrant, diverse, and constantly evolving. From the intelligent assistance of AI to the rich tapestry of global sounds, and the expansive possibilities of immersive audio, the tools and inspirations available to creators are limitless. Whether you’re a seasoned professional or just starting your sonic journey, the key is continuous learning, fearless experimentation, and an unwavering commitment to your unique artistic vision.

Don’t be afraid to blend the cutting-edge with the timeless. Let AI be your muse, but let your human heart be your conductor. Explore the rhythms of the world, but always bring your authentic self to the mix. The future of music isn’t a destination; it’s an ongoing, exhilarating exploration.

Ready to sculpt your next masterpiece? Dive in, experiment, and let the frequencies flow!

Why did the music teacher break up with the drum machine? Because it had no soul, just a lot of bad habits!

— LinkTivate Media